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Prof. King King Li from the Hang Seng University of Hong Kong: Belief Bias, Source Preference, and Preference for Robo-Advisor

2026-06-26  (click)


IFS SEMINAR SERIES IN SPRING 2026



TopicBelief Bias, Source Preference, and Preference for Robo-Advisor

Speaker: King King Li, Associate Professor at the Hang Seng University of Hong Kong

Time: Monday, July 6, 2026, 14:00-15:30

Location: Conference Room 202, Institute of Financial Studies (Guanghua Campus), Southwestern University of Finance and Economics, Chengdu, China


About the speaker

King King Li is an Experimental Economist. He is currently an Associate Professor at The Hang Seng University of Hong Kong. Previously, he was on the faculty of Shenzhen University, City University of Hong Kong, Shanghai University of Finance and Economics, and postdoc with Werner Güth at Max Planck Institute of Economics in Germany. He received his PhD in Economics from HKUST with Chew Soo Hong as his advisor. His research interests are in Experimental Economics, Behavioral Economics, and Behavioral Finance. He is the first to use Experimental Economics to study the effect of language on decision making (Li, 2017, Journal of Economic Psychology), memory recall biases (Li, 2013, Experimental Economics), and preference for randomization (Li, 2011, Journal of Risk and Uncertainty). His research has also investigated the crowding out effect in the labor market (Hossian and Li, 2014, Management Science).



Contact us:

Institute of Financial Studies

Tel: 028-87099046 028-87099047

Email: guoxy@swufe.edu.cn


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